A little while ago, my good friend MiketheCarGuy Correra and I were talking on the phone like we normally do and we both agreed that we need to do it more often. Both of us are from the car dealership world, having spent most of our lives managing dealerships, so the conversations often include some ranting, but hey, that’s how most friend’s conversations go, amirite?
The fact is, with so many people working from home these days, it’s important to be diligent about connecting with our friends and business network. Isolation is a real thing, and Mike and I feel strongly about nurturing relationships online and offline.
A few days later, I got to thinking about it (this usually happens when I’m blow drying my hair) and I said to myself, “What if we did a podcast?”
I texted Mike to see what he thought and he was 100% all in.
Soon after that, we came up with the name – The First Pencil – which is a car business term for the first offer written on paper that is presented to the customer to begin the negotiation process.
Here is our proper podcast description:
Kathi Kruse and Mike The Car Guy Correra are best friends in the car biz. We decided to get together every week and talk about the things that are important to us in the auto industry, and hope you’ll come along for the ride. We’ll cover industry stuff, social media, digital retail, all with a dose of our love for 80s/90s music. Join us!
Now, a lot of what we talk about has to do with social media because we’ve both been in it for a very long time. Of course, that always leads to other car business topics and the evolving state of auto retail. We like to tell stories from our unique perspective of being in dealership operations for so long, and we invite other car peeps to join us as guests.
It’s hard to believe but it’s been a year since we’ve been podcasting. Like I said, we mostly did it because it forces us to talk every week and because of that, we haven’t been very diligent at marketing it. We both have “day jobs” and as such, our own to-do list takes a back seat to making a living.
But enough is enough, it’s time to let everyone know that we are podcasting and we want you to join us!
We are on pretty much every podcast app and you can listen to this week’s podcast or go back and listen to other episodes. Here’s a link to check out The First Pencil – HERE.
We hope you’ll subscribe and if you’re in the car business, we’d love to hear from you. Whether it’s to just comment on something we talked about or if you’d like to be a guest. Either way, we can’t wait to have you join us!
PS: I’ll be sharing the episodes each week via email so if you’re subscribed to my list, you’ll get notified when there’s a new episode. You can subscribe to my list here (and also get a cool e-book on how to do social selling like a rockstar).