Maximize resources. Secure your profit.
Content marketing is front and center in today's information-hungry world. Content - helpful, relevant information that reaches the right customer at the right time - is a tremendous way to improve search visibility, influence buyers, build a brand-loyal community and generate leads. However, there's a nasty case of denial out there keeping people stuck. To produce, publish and promote …
Continue Reading about 12 Signs Your Company is NOT Ready for Content Marketing →
"When we are no longer able to change a situation, we are challenged to change ourselves.” -Victor Frankl Everywhere you go there's always someone talking about the next best way to reach customers and convert sales. Social media, SEO, content, ads, email, and even events - all can improve business health. Each brings its unique value into the sales process. However, it just may be your …
Venturing out into the world of social media without the necessary metrics to measure results is similar to setting sail on a rudderless ship. With no clear direction, you'll drift about without reaching your goals. Lately, there seems to be a lot of social media misdirection. It's brought on by what I like to call, "the perfect storm." It takes two major components to turn what begins as a …
Continue Reading about Necessary Metrics to Measure Social Media ROI →
If you haven't noticed lately, the Facebook review platform is getting a makeover. A notification feature is rolling out to users who check into the places they go. Within 24 hours after checking into a location, Facebook will ask you to review and share your experience about the place you visited. Consumers tend to check into businesses because they want their friends to know what they are …
