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A brand is no longer what we tell consumers it is. It’s what consumers tell each other it is. The customer journey is more connected than ever. Your customers' experiences get shared whether you're in the conversation or not. Customer Experience Marketing gives your customers the microphone. It's your job to give them something to talk about. Customer experience is the sum of all experiences …
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Even though marketers are consumers themselves, they’ve forgotten how to think like a consumer. They live inside the data and the trends in consumer behavior and end up unable to recognize their own motivations for doing what they do. Sure data is important, but to learn how to be a better marketer you have to get your head out of the calculations and into the conversations. Some companies that …
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Mastering online marketing to make sure your business stands out amongst the noise is not an easy task. Designing quality content in marketing is the first step to win your customers' attention. They crave information about the products and services they're shopping for and it's getting more and more difficult to get them that information first, before your competitor does. The marketing …
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Social Media ROI may seem elusive but there are specific steps you can take to leverage the medium without going broke. Marketing to generate leads for any business today requires a holistic approach that includes SEO, content (blog), Social Media and Social advertising. It's difficult to know where to concentrate your resources but it bears close attention due to the investment it takes to …
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