It’s a lot easier to sell to people who know you. Over the years, Facebook has been a conduit for businesses and their customers to connect. However, connecting doesn’t always equate to more sales. The secret formula to use Facebook to get more customers has three separate and distinct steps.
Each of these three steps contain specific tactics that guide fans through your sales funnel and converts some into customers.
ProTip: You don’t want to waste time on Facebook but remember this: Even if your goal isn’t to ultimately sell something on Facebook, this formula works for many other business goals such as:
- Building your email list
- Get signups for your Webinar or event.
- Get more eyeballs on your blog.
- Promote a book or podcast.
The secret formula to use Facebook to get more customers.
Attracting buyers in this highly competitive online landscape requires a deep understanding of your target market.
To attract your ideal customers, you must know who they are first! Identify who your target customers are, what they care about, and what influences their purchase decision.
It’s widely known that consumers purchase from people they like and brands they trust. Use Facebook to consistently add value to your target customers’ lives through relevant information, expert tips and insights, and entertaining, creative content.
Engagement drives everything on the social media and here’s where many businesses fall flat. They struggle with knowing what to do with their fans once they become connected.
FACT: You really do need to be social on social media.
The first step to engagement is to create a “content strategy” that’s specific to your brand. Then, publish the types of content your target customers need and want. Use a content calendar and a tool called PostPlanner to help streamline your process.
Don’t worry about being all things to all people. Focus on genuinely engaging customers and inspiring them to take action.
The unique value of social media is its strength to attract and engage those customers who will most-likely buy from you.
Selling to people who actually want to hear from you is far more effective than interrupting strangers who don’t.
Your targeted content informs, educates and entertains. The next step is to deliver just the right offer (and value) that helps your customers finalize their purchase decision.
Once you’ve decided on the offers you want extend, use Facebook ads to amplify your message.
ProTip: If you advertise to people who don’t know you, there’s a wall that needs to be scaled and even the most awesome ads can’t scale it. Use Facebook ads to bring buyers closer to you so that their decision is easy.
Bonus Secret: Retain.
Social media is your secret weapon in customer service.
Currently, 92.5% of brands fail to meet customer expectations on social media and these failures can have big implications.
Quality customer service – regardless of channel – relies on a meaningful, efficient, solution-focused exchange between a business and its customers. The growing preference for social media as a preferred communication channel requires a “re-thinking” of your customer service strategy.
Stakes are high, and sloppy customer care is not a risk that any modern business can afford to take.
Wrapping it all up
Facebook is where customers spend their time. It’s crucial to explore the opportunities available to you and your business so use my secret formula.
If you have questions that aren’t getting answered or answers that still don’t make a lot of sense, get in touch with me >>here<<. I’m here to help you grow your business with social media.