Here at Kruse Control, our work with clients is a collaborative relationship. We know exactly who we are and what we can do, together.
Are you ready to begin this journey together?
We’ve been doing social media strategy for many years and we’re contacted regularly for help and guidance. We LOVE helping companies and individuals clarify their message so customers engage.
We’ve found over the years that, through no one’s fault, there are a few situations where we are unlikely to provide high value.
No one solution can be all things to all people, right? So why not be transparent about who we’re not a good fit for? It saves you time and effort in your quest to find the solution that works best for your company.
Kruse Control is likely not a good fit if…
1. You’re looking for “done for you” social media marketing.
Our belief is that social media, in all its forms, is a conversation between buyer and seller and as such, we don’t offer a solution where we “do social media for you.”
What we DO offer is a solid, tailor-to-you written social media strategy plan along with proven techniques and expert support.
Participation in the “social media partnership” is requisite. A passive approach to social media fosters poor connections with your most valued customers, which causes them to seek connections elsewhere.
We love our clients because they are highly engaged in the process. We work with you to clarify your message so customers engage.
2. You’re looking only for the lowest price.
Here at Kruse Control it’s our intention to work with clients where we can deliver the absolute highest value.
Social media strategy is a highly sought after skill. There are companies that charge less than we do. There are companies that charge more than we do and return less results. If you’re basing your decision on price alone, we’re not a good fit.
3. You’re focused on short-term results.
There are providers who choose tactics and tools over strategy and promise unrealistic social media results. In our experience, tactics never provide lasting results and often, precious time and money are wasted.
FACT: Social media is a revenue stream. Content is a company asset.
Content strategy is the infrastructure of content marketing. Without answers to ‘why’ and ‘how’ the result is chaos.
Kruse Control helps you define goals and meaningful metrics to establish true ROI. We create social media strategy to leverage every possible opportunity for long term success.
If you’re looking for a quick fix, we’re not a good fit.
4. You’re not 100% convinced of the value in social media.
We’ve discovered after many years that when the company’s leadership isn’t 100% supportive of social media, the chance of success diminishes considerably.
Buy-in from the top is vital. Employee buy-in is also. The best content comes from within the “four walls” of your company and employees are integral in capturing those moments.
If you crave employee buy-in and are struggling, we can help facilitate buy-in with our focused training.
Social media has matured over the past 10 years. It’s evolved into a valuable tool to attract and engage today’s hyper-connected buyers. But there are many people who aren’t quite convinced of its value.
Everyone arrives to the party when they’re ready. If you’re not fully convinced it’s time, we’re likely not a good fit.
6. Your company culture isn’t ready.
In today’s connected environment, every company needs to be open for business.
In the past, many companies were successful in spite of a dysfunctional culture. Today, customers trust employees more than any other representative of the company and seek out those who’s culture resonates with their values.
Poor company culture can become apparent quickly on social media and some company cultures are not ready for the social media klieg light.
If your culture lacks an authentically positive, customer/employee-centric culture, then your company is likely not ready to reveal itself online.
We’re here to help.
If you think we could be a good fit, or have more questions…let’s talk!
Complete this form and we’ll get back to you within 24 hours.