Social Selling: It Starts With Why

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Social Selling should be an integral part of any salesperson's daily regimen. To master the art of social selling and networking is to live and breathe the idea that relationships drive business. You have to be visible in the community. You have to get out there and connect with people. It's not called net-sitting or net-eating. It's called networking. You have to work at it. Social Media has expanded the marketplace. As a salesperson, Social … [Read more...]

7 Right-Now Actions to Improve Your Online Reputation

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Online ratings are what brought me to Social Media marketing. It was 2008 and I foresaw the direct correlation between online ratings, social networking and business operations. I discovered customers were talking to one another instead of listening to advertisements. Social Media fueled their conversation and now online ratings are one of the first places people go when they're looking for solid, trustworthy advice. After my years as a … [Read more...]

What's That You Say? Car Salesman Fired for Facebook Comments

File this under: Only in the car business. You know I talk a lot about automotive Social Media marketing but there's another side to Social Media that comes into play involving employees. A lot of owners block Social sites from the dealership's server in an effort to control what's being said. However, with smart phones and other personal devices, employees bypass the store's server and communicate with their network, including your … [Read more...]

Share Wisely: Broadcasting Yourself Means Making a Choice

We are in a season of making choices. Lately I've witnessed a lot of people sharing extreme opinions on Social networks. I'm sure you have too. Let me first say it's not my intent to censor anyone here.  We all have our views and we're free to share them in whatever venue we feel is appropriate. Please, for the sake of your personal brand, pause before you share. Social Media has leveled the playing field. With the growth of online influence … [Read more...]