10 Dynamite Ways to Generate Leads on Social Media

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One of the most overlooked and underutilized practices on Social Media is leveraging its power to generate leads and sales. Many think Social Media is a platform to only create interest in yourself and your business. If this is your mindset then listen up because you're leaving money on the table. If you want to generate leads on Social Media effectively, you first need to lay the groundwork. Just like at face-to-face networking events or … [Read more...]

Social Selling: 5 Scenarios Prove Hope is Not a Strategy

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In order to be a next generation salesperson, you need to master the techniques of Social Selling. I see a lot of salespeople who use hope as a strategy. They keep hoping that the good old days of 2007 were still here. They resist any mention of Social Media or networking. Every time they get the chance, they call it "a fad." Now, even if you are one of those types of thinkers, there's a voice somewhere in your body that's telling you that … [Read more...]

Practice Makes Profit: The 6 P’s of Social Selling

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Social Selling is a new buzzword that's being tossed around a lot but many aren't really sure what it is. At its core, Social Selling is your ability to network successfully by leveraging Social Media channels to connect and develop referrals and leads. It's a fact that word-of-mouth sales are highly profitable, close faster and have the highest win rate when it comes to customer experience. Building and maintaining a network using Social … [Read more...]

Social Selling: Acquire the Right Kind of Leverage in Online Relationships

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The value of every customer you have increases over time. Honoring that value takes commitment and a solid strategy for attracting and retaining customers. Whether your building online relationships or maintaining them, Social Selling provides value at each stage of your customers' path to purchase. Customers are the life blood to every business. Smart salespeople work their network to keep the sales pipeline full. Even smarter salespeople use … [Read more...]

Social Selling: 5 Tips to Prevail in the Shifting Consumer Buying Process

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Surprisingly, many retail business owners still don't see a lead from someone online as a "real customer." If you have a bricks-and-mortar store, there's a tendency to depend on what's right in your face when it comes to prospects. You open, people come in, they buy. I recently had an interesting exchange through the comments on one of my blog posts about what constitutes a "real customer." In automotive retail, prospects are referred to as … [Read more...]

10 Hard Facts of Consumer Online Transformation and What it Means for Your Business

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Are you someone who checks your emails on your smartphone over breakfast, consumes news at work on your desktop and shops online on your tablet when unwinding in the evening? The answer is “yes” for an increasing number of people. The permanent availability of information through the internet is triggering a change in consumers’ daily lives. Being informed everywhere and at all times is taken for granted and it's reshaping people’s information … [Read more...]

Social Selling: It Starts With Why

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Social Selling should be an integral part of any salesperson's daily regimen. To master the art of social selling and networking is to live and breathe the idea that relationships drive business. You have to be visible in the community. You have to get out there and connect with people. It's not called net-sitting or net-eating. It's called networking. You have to work at it. Social Media has expanded the marketplace. As a salesperson, Social … [Read more...]

The Ultimate Secret to Success in Social Selling

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When nearly 80% of salespeople who use Social Media as a selling tool outperform those who don't, you might see this as the right time to jump on the Social Media bandwagon. Many successful salespeople are finding that their leads just aren't what they used to be and they're taking matters into their own hands to generate warmer leads from their respective networks. It's awesome to see these numbers for Social selling but the fact is they don't … [Read more...]

Social Networking: Dig Your Well Before You’re Thirsty

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"If I had to name the single characteristic shared by all the truly successful people I've met over a lifetime, I'd say it's the ability to create and nurture a network of contacts." ~ Harvey MacKay Do you ever wonder why some people are more successful than you? Why they always seem to get better deals, more sales, and better customer reviews? This is especially frustrating if you feel you're better qualified, have more skills or offer a … [Read more...]

Social Selling: A Merciless Exercise in Genuine Engagement

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"Talent in cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work."  ~Stephen King Relationship marketing is not for cheeseballs. Social Media makes it easier than ever, but it's still hard work. Perseverance is something we all have in us but many are just too tempted to take the easy route. In Social selling, you get results commensurate with the hard work you put in. A recent Social … [Read more...]