Two Frightening Examples of Failure in Social Networking

examples-of-failure-in-social-networking

What we say and do speaks volumes about us. Our words and actions tell the story of what it's like to do business with us. Social channels are ideal for leveraging our network to "promote" good intentions and tell the story of our personal brand. But here's the thing about social media: everything you say and do creates a perception in your customers' minds. If you don't want to be a failure in social networking, shouldn't your image be a … [Read more...]

What Sort of Content Should I Be Pushing on Social Media?

social-media-content-strategy-consulting

One of my favorite things to do is listen. It feels natural because I'm an introvert and it's provided me wonderful insight with those I interact with daily, including prospects and clients. With respect to Social Media and other digital marketing, active listening can be the best tool you have in your arsenal. I was privy to a conversation the other day during a training I was conducting. It was at the beginning of the workshop and the … [Read more...]

Social Media and Sales: Follow This Map, Bust the Myth

social-media-and-sales-consulting

There are those who believe that Social Media and sales should never be in the same sentence. In fact, many of you are probably scratching your head right now hearing it come from me. But aren't we all in business to turn a profit? The last time I checked, you can't do that without sales. So, let's talk about the best way you can be an engaging social business while also putting numbers on the board. Now, there are a lot of "social media … [Read more...]

3 Biggest Obstacles Keeping You From Success in Social Selling

obstacles-to-success-in-social-selling

Social Selling is the art of using technology to attract and engage prospects, grow referrals and retain customers. Success in Social Selling does not come easy. It's a process that not every business is ready for. Its processes need to come from the top through superior leadership and training. Only then can Social Selling become part of your business' daily operations. I just returned from the Digital Dealer conference where I spoke about … [Read more...]

Social Selling and Sales Leadership: 3 Traits of Great Salespeople

traits-of-great-salespeople-social-selling-training

Ethics and selling go hand in hand. Trust is built when integrity leads the conversation. The pursuit of wealth can often trump the importance of ethics in the business world. We've seen it happen over and over in our culture. A true leader is one who's resisted the seductions and reached beyond financial success to create true wealth. I've just had the pleasure of attending a keynote from Jordan Belfort at the Digital Dealer conference in Las … [Read more...]

In Social Media Marketing, Do I Actually Need to Be Social?

social-media-marketing-need-to-be-social

Old habits die hard. We've all learned subconsciously how to respond to ads. That response guides our behavior and the decisions we make when advertising and marketing our business. When you introduce Social Media marketing into your strategy, there's a tendency to place that same template of those learned behaviors over the top of it. That's where people go awry - that's where failure stops them from moving forward. Advertising is part of the … [Read more...]

Is Networking the New Sales? 3 Ways to Get Your Game On

social-selling-consulting-training

The business of sales continues to evolve. While every business needs to facilitate sales, there's a movement toward non-traditional methods. Think about it: when you want to buy a car, a house, a new suit or the latest gadget, who do you call? Oh wait, you don't call anyone? You do research on Google. You search on Amazon. You check online reviews. You ask friends and family what they think and call out to your network on Social Media for … [Read more...]

3 Drivers in the Social Selling Machine and How to Leverage Them

automotive-social-selling-training-consulting

Social Selling is fundamentally the process you use to help social buyers become customers. There are many strategies and tactics that lead up to the sale but ultimately it's how you leverage your expertise and provide value that wins it. I was at my local health foods store doing my weekly shopping. A vendor was camped out near the check out offering samples of an energy bar. He asked if I'd like a sample. I've tried that brand and I don't … [Read more...]

Get Your Social Sales Motor Running with These 3 Components

social-sales-selling-tips

Have you ever popped open the hood of your car and wondered what the heck is going on under there? It's a jumbled-up mess of hoses, wires, metal and funky black stuff that, for most people, is pretty confusing. Social Media and Social Sales can be just as, if not more confusing. A lot of salespeople take a look and say, "How the heck does all this work together to make something run?" The ­principle behind the internal combustion engine is this: … [Read more...]

The Power of Social Media for Business–No Matter Where You Are

power-of-social-media-for-business

We live in interesting times. I've been blogging about the power of Social Media for business for 5 years and I'm just now starting to hear from a lot of owners and managers who want to get real and leverage its advantages. Social has shifted in those 5 years and it's only become more prevalent. But how do you know for sure it's right for your business? This week I spent some time with a Ford dealer 20 group and I'm impressed with their … [Read more...]