Social Media and Sales: Follow This Map, Bust the Myth

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There are those who believe that Social Media and sales should never be in the same sentence. In fact, many of you are probably scratching your head right now hearing it come from me. But aren't we all in business to turn a profit? The last time I checked, you can't do that without sales. So, let's talk about the best way you can be an engaging social business while also putting numbers on the board. Now, there are a lot of "social media … [Read more...]

3 Biggest Obstacles Keeping You From Success in Social Selling

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Social Selling is the art of using technology to attract and engage prospects, grow referrals and retain customers. Success in Social Selling does not come easy. It's a process that not every business is ready for. Its processes need to come from the top through superior leadership and training. Only then can Social Selling become part of your business' daily operations. I just returned from the Digital Dealer conference where I spoke about … [Read more...]

Social Selling and Sales Leadership: 3 Traits of Great Salespeople

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Ethics and selling go hand in hand. Trust is built when integrity leads the conversation. The pursuit of wealth can often trump the importance of ethics in the business world. We've seen it happen over and over in our culture. A true leader is one who's resisted the seductions and reached beyond financial success to create true wealth. I've just had the pleasure of attending a keynote from Jordan Belfort at the Digital Dealer conference in Las … [Read more...]

In Social Media Marketing, Do I Actually Need to Be Social?

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Old habits die hard. We've all learned subconsciously how to respond to ads. That response guides our behavior and the decisions we make when advertising and marketing our business. When you introduce Social Media marketing into your strategy, there's a tendency to place that same template of those learned behaviors over the top of it. That's where people go awry - that's where failure stops them from moving forward. Advertising is part of the … [Read more...]

Is Networking the New Sales? 3 Ways to Get Your Game On

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The business of sales continues to evolve. While every business needs to facilitate sales, there's a movement toward non-traditional methods. Think about it: when you want to buy a car, a house, a new suit or the latest gadget, who do you call? Oh wait, you don't call anyone? You do research on Google. You search on Amazon. You check online reviews. You ask friends and family what they think and call out to your network on Social Media for … [Read more...]

3 Drivers in the Social Selling Machine and How to Leverage Them

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Social Selling is fundamentally the process you use to help social buyers become customers. There are many strategies and tactics that lead up to the sale but ultimately it's how you leverage your expertise and provide value that wins it. I was at my local health foods store doing my weekly shopping. A vendor was camped out near the check out offering samples of an energy bar. He asked if I'd like a sample. I've tried that brand and I don't … [Read more...]

Get Your Social Sales Motor Running with These 3 Components

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Have you ever popped open the hood of your car and wondered what the heck is going on under there? It's a jumbled-up mess of hoses, wires, metal and funky black stuff that, for most people, is pretty confusing. Social Media and Social Sales can be just as, if not more confusing. A lot of salespeople take a look and say, "How the heck does all this work together to make something run?" The ­principle behind the internal combustion engine is this: … [Read more...]

The Power of Social Media for Business–No Matter Where You Are

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We live in interesting times. I've been blogging about the power of Social Media for business for 5 years and I'm just now starting to hear from a lot of owners and managers who want to get real and leverage its advantages. Social has shifted in those 5 years and it's only become more prevalent. But how do you know for sure it's right for your business? This week I spent some time with a Ford dealer 20 group and I'm impressed with their … [Read more...]

6 Ways to Alienate The Modern Connected Buyer #SocialSelling

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Social Selling looks a lot like traditional selling. We build relationships and establish a mutual exchange of value. Social is the new channel we use to communicate with the modern buyer. Social Selling allows you to be the first to provide value. Being first gives you leverage ahead of the sale, increases your chance to participate and eventually close the sale. Why is Social Selling so important? 1. It drives revenue. 2. You don't … [Read more...]

5 Ways to Motivate Your Team for Social Selling

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Social Selling is the act of networking on social channels to develop leads and sales. It's not always easy for sales managers and business owners to incorporate Social Selling in their operation, however there are specific proven ways to motivate your team for success. There's a large contingency of salespeople out there right now who are completely satisfied with the status quo. They seem to eek out a month of barely sufficient income to … [Read more...]