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It’s crazy to imagine but did you know that only a small fraction of the millions of US businesses use their Google Business Profile? Our guest today is Craig Darling of Darling Local and he’s on a …
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It’s a new year, and it’s a good time to review your social media strategy. What do you want out of social media? Do you have the resources to get there? There are a thousand different …
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The list of skills that every auto retail marketer needs to succeed continues to grow and evolve. It's true now and will continue to be true throughout 2023. Every auto retailer should make …
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We stirred up some things with last week’s episode about building a community rather than an audience…and we loved it. This week, we invited our friend and amazing car guy, Bill Playford to pick up …
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I'm trying something new. In an earlier post, I shared with you that I've got a car biz podcast called The First Pencil with my good friend and co-host MikeTheCarGuy Correra. Each week on my blog …
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A little while ago, my good friend MiketheCarGuy Correra and I were talking on the phone like we normally do and we both agreed that we need to do it more often. Both of us are from the car dealership …
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