I've spent my entire career in the car business, working in every franchise and holding just about every role within a dealership. One of the biggest momentum-killers in this industry is a lack of …
Attracting Female Car Buyers: A Dealership Marketing Guide
Women buy 54% of the cars in the United States, and influence 84% of all vehicle purchase decisions. Yet most women dread the car buying experience, with good reason. Study after study shows that …
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10 Skills Every Dealership Marketer Needs in 2025
The list of skills that every dealership marketer needs to succeed continues to grow and evolve. It's true now and will continue to be true throughout 2025. Every dealer should make deliberate …
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How Dealership Leaders Can Find Zen in the Face of Red Ink
Let’s paint a picture. A dealership is hemorrhaging money, the books are in disarray with likelihood of many pending write-offs, and employees are struggling to keep up. You might expect leadership to …
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Quick Tips to Identify Dealership Operational Weaknesses
Included in a dealership CFO's responsibilities is identifying operational weaknesses that affect financial performance, such as inefficiencies in asset management, excessive overhead costs, or missed …
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Spend Management Tactics to Boost Dealership Profitability and Operational Efficiency
Those of us who have worked in auto retail for any length of time know when the industry is thriving. It's easy to forget the difficult periods when profits are high and the workload is more …