Maximize resources. Secure your profit.
Customer experience is the driver to higher gross profit. What would happen in your particular organization if the majority of your customers raved about their experience? How much more revenue might …
Continue Reading about The Secret to Meaningful Customer Experience in Automotive Retail →
The list of skills that every auto retail marketer needs to succeed continues to grow and evolve. It's true now and will continue to be true throughout 2024. Every auto retailer should make …
Continue Reading about 10 Skills Every Auto Retail Marketer Must Have in 2024 →
Throughout my journey in automotive retail, I've learned that at the heart of a profitable retail operation lies extraordinary customer experience. I’ve mentioned in the past that I worked in Beverly …
Continue Reading about Customer Experience is Failing Everywhere: 10 Ways to Fix It →
Have you ever heard about The $517,000 customer? It comes from Carl Sewell’s iconic book Customers for Life. In it, he teaches a simple credo, “Find out what customers want…and give it to ‘em.” He …
The car business is undergoing seismic shifts to its business model, most notably in manufacturing, sales/delivery of vehicles and the evolution of consumer buying preferences. The latest EY Mobility …
We stirred up some things with last week’s episode about building a community rather than an audience…and we loved it. This week, we invited our friend and amazing car guy, Bill Playford to pick up …
Continue Reading about Building a Community to Increase Sales – The First Pencil Podcast →
