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Digital strategy is the best way to prepare a company's infrastructure so that it will be positioned to compete in all facets of its market. According to a recent study, Facebook remains the dominant …
Continue Reading about Facebook Remains Dominant Force in Digital Strategy, Consumer Behavior →
According to the latest research, 65% of social marketing departments indicate needing a dedicated resource for content development. More than half of social marketers don’t even have access to all …
Continue Reading about Latest Research Shows Social Marketing Depts are Under-Resourced →
71% of social marketers use employees as influencers or advocates today or want to in the future, according to a new study from Sprout Social. Employee as advocates has always been a fantastic way to …
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Social media is one of the first channels consumers head to when they have a question or an issue. In fact, 45% of consumers have done this. A recent Sprout Social study sited the disconnects between …
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Social marketer’s No. 1 challenge is still ROI, according to a new study from Sprout Social. Return on investment is the top concern for 55% of social marketers. This makes sense for two reasons: They …
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There is a significant chasm between what marketers post to social media and what consumers want to see brands post, according to recent research from Sprout Social. One of the main elements of social …
Continue Reading about Study: Social Marketers Missing the Mark on Consumer Content Preferences →
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