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It's that time again. It's the end of the year where we assess and realign things. Do you have a social media policy in place for your company? If so, how often do you review it? Now would be a good …
Continue Reading about 7 Reasons to Do a Year-End Social Media Policy Review →
81% of U.S. online consumers say blogs are trusted sources of information and advice. While there are very few marketing tactics that win such high trust, many businesses are still on the fence about …
Continue Reading about 21 Reasons to Start a Business Blog Today →
Even though social media is mainstream, there are surprisingly many companies who haven't secured their online brand and the accounts that communicate it with their customers. How do I know this? …
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Digital strategy is the best way to prepare a company's infrastructure so that it will be positioned to compete in all facets of its market. According to a recent study, Facebook remains the dominant …
Continue Reading about Facebook Remains Dominant Force in Digital Strategy, Consumer Behavior →
According to the latest research, 65% of social marketing departments indicate needing a dedicated resource for content development. More than half of social marketers don’t even have access to all …
Continue Reading about Latest Research Shows Social Marketing Depts are Under-Resourced →
71% of social marketers use employees as influencers or advocates today or want to in the future, according to a new study from Sprout Social. Employee as advocates has always been a fantastic way to …
Continue Reading about Employee Advocacy is the New Influencer Marketing [Data] →
