The only thing consistent about social media… is change. With platforms, trends, and user behaviors evolving constantly, it's essential for dealers to regularly review and update their employee …
Service She Can Trust: 5 Steps to Win Over Female Customers
I've spent my entire life in the car business, so when I walk into a service department, I see it differently than the average female customer. My focus immediately goes to how employees interact with …
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Top Beginner-Friendly AI Prompts to Elevate Your Social Media Marketing
Artificial Intelligence (AI) has taken center stage. It's not just a buzzword but a fundamental shift in how brands engage with their audiences, especially on social media platforms. The power of AI …
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3 Essential Social Media Policies to Keep Car Dealers Out of Hot Water
Throughout my dealership management career, I always relied on integrating workable systems, processes and policies to make everyone's job easier and higher profits more attainable. When Kruse Control …
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Here’s Why the Dealership Franchise Model is Here to Stay
I am an observer. I like to explore and examine certain trends and follow my instincts where they take me. When I was a CFO at dealerships, this kept the organization one or more steps ahead of the …
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Car Dealership Accounting Skills Don’t Grow on Trees
I've been noticing something for several months now and it's not something that's readily apparent, even to car people. This observation is partly due to my never ending love of talking about the car …
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