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Have you ever tried to converse with someone while you're at a rock concert? The music is awesome and you just want to share a thought with your friend but the minute you open your mouth, you realize you won't be heard until the music stops. Similarly, the amount of content that's being published on the web is deafening. Content marketing on the web is exploding. By 2020, the amount of …
Continue Reading about The Future is Noisy: How Your Content Marketing Gets Heard Above the Racket →
Until recently, Organic SEO and Social Media were considered two very separate and distinct things. Organic SEO is the art of getting search engines to show your website content in search results without paying for ads. Social Media marketing is the art of publishing content on social networks to reach consumers along each stage of the buying cycle, develop relationships and ultimately, generate …
Continue Reading about Organic SEO and Social Media: The Future is Here! →
Surprisingly, many retail business owners still don't see a lead from someone online as a "real customer." If you have a bricks-and-mortar store, there's a tendency to depend on what's right in your face when it comes to prospects. You open, people come in, they buy. I recently had an interesting exchange through the comments on one of my blog posts about what constitutes a "real customer." In …
Continue Reading about Social Selling: 5 Tips to Prevail in the Shifting Consumer Buying Process →
Are you someone who checks your emails on your smartphone over breakfast, consumes news at work on your desktop and shops online on your tablet when unwinding in the evening? The answer is “yes” for an increasing number of people. The permanent availability of information through the internet is triggering a change in consumers’ daily lives. Being informed everywhere and at all times is taken …
