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It's clear that the more contact you have with customers and prospects, the easier it is to develop and sustain sales relationships and ultimately, close more sales. Unfortunately, you're one of thousands who are vying for your customers' attention. If you've been around marketing for a while, you've probably heard of the Rule of 7. The Marketing Rule of 7 states that a prospect needs to …
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Social Media is not free. Many people think it is because the platforms give you real estate to use as you wish. If you're using social media for personal reasons, there's very little financial investment needed. However, if you're a business who wants to connect with customers and prospects, engage them in daily conversations and ultimately drive leads and sales, you need to allocate a portion of …
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I love the first part of the new year. It feels like a reboot, a chance to shift things and redefine your goals, personally and professionally. In marketing your business for 2014, that means aligning your objectives and designing a strategy that ultimately generates traffic, leads and sales. Unless you've been hiding under a rock, social media has taken its well-deserved place as one of the …
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Change is difficult. Not changing is fatal. Let's face it: Social Media marketing is hard. Adapting to it is one of the biggest challenges your business will ever face. I'm seeing lots of businesses investing time and energy in platforms to get likes and followers and not really being social at all. Many find success in social media marketing elusive. It doesn't have to be. We're clocking in …
Continue Reading about How to Succeed in 2014 If You’re New to Social Media →
