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Social media marketing is a delicate balance of well-conceived content, interaction with your intended audience, clear objectives and careful measurement, all of which ultimately produce leads for …
Continue Reading about What is the Yin-Yang of Social Media Marketing? →
Awesome content drives social media. Social advertising, especially Facebook ads, are required but in the end, it's the content on your profiles and ads that attracts buyers, engages them and helps …
Continue Reading about Outsourced Social Media: Beware the 2012 Mentality →
Everyone wants to be remarkable. Every salesperson wants to be the ONE who customers choose, over and over again. But many salespeople are lost with today's technology. The advancements in social …
Continue Reading about Social Selling for Beginners: 10 Actions to Look Like an Expert →
There are those who believe that Social Media and sales should never be in the same sentence. In fact, many of you are probably scratching your head right now hearing it come from me. But aren't we …
Continue Reading about Social Media and Sales: Follow This Map, Bust the Myth →
Social Selling is the art of using technology to attract and engage prospects, grow referrals and retain customers. Success in Social Selling does not come easy. It's a process that not every …
Continue Reading about 3 Biggest Obstacles Keeping You From Success in Social Selling →
If you don't know what Social Media marketing success looks like and you hire or promote an employee to do your Social Media marketing, how will you know for sure if your Social Media strategy is …
Continue Reading about The Social Media Perfect Storm and How to Avoid It →
