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There is a significant chasm between what marketers post to social media and what consumers want to see brands post, according to recent research from Sprout Social. One of the main elements of social …
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One of the best parts of social media marketing is that it's measurable. I'm always surprised to hear from business leaders who don't match their objectives with metrics so they can track social media …
Continue Reading about 5 Business Objectives + Metrics to Measure Social Media ROI →
Not all Facebook pages are created equal. It's hard to ignore the opportunities available with Facebook to attract, engage and convert would-be customers but building a high-converting Facebook page …
Continue Reading about 10 Reasons Why Your Facebook Page Is Failing →
I just couldn't let another day go by without sharing my best tips to help you avoid shady social media providers. It's frustrating to witness unsuspecting businesses (and individuals) falling for …
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If you've been in the marketing world for awhile, you've probably heard of the Rule of 7. It's been proven over and over that the more positive contact you have with customers and prospects, the …
Continue Reading about Rule of 7: How Social Media Crushes Old School Marketing →
It's a lot easier to sell to people who know you. Over the years, Facebook has been a conduit for businesses and their customers to connect. However, as important as it is in the digital marketing …
Continue Reading about The Secret Formula to Use Facebook to Get More Customers →
