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We've all grown accustomed to getting what we want, when we want it and it's no different for fans and followers of brands/businesses. No doubt about it: a social media manager has 24/7 …
Continue Reading about 8 Ways a Social Media Manager Will Save Time, Get Better Results →
These are unprecedented times. The COVID-19 virus has turned our world upside down and things are changing rapidly. It's hard to know what to do but one thing I know for sure is that everyone is …
Continue Reading about Helpful Ideas to Shift Your Social Media Strategy During COVID-19 →
Social media marketing is a delicate balance of well-conceived content, interaction with your intended audience, clear objectives and careful measurement, all of which ultimately produce leads for …
Continue Reading about What is the Yin-Yang of Social Media Marketing? →
Everything about your website including the structure, layout, content - even the way it looks and the way it works - is determined by the website design. What is website design? Website design is …
Continue Reading about Why Website Design Must Include Content Strategy →
There is a significant chasm between what marketers post to social media and what consumers want to see brands post, according to recent research from Sprout Social. One of the main elements of social …
Continue Reading about Study: Social Marketers Missing the Mark on Consumer Content Preferences →
One of the best parts of social media marketing is that it's measurable. I'm always surprised to hear from business leaders who don't match their objectives with metrics so they can track social media …
Continue Reading about 5 Business Objectives + Metrics to Measure Social Media ROI →
