How would you define a perfect Facebook post? It's surprising how many businesses and their marketing partners have a hard time articulating the answer to that question. A client of mine, RC Lacy …
Is Your Content Marketing Just Noise-Shaped Air?
Content marketing without strategy is like a potato trying to whistle. Content is what drives everything in online marketing today. Successful marketing (and advertising) requires quality content. …
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Don’t Make This Huge Mistake with Your Facebook Ads Strategy
When you venture out into the world of Facebook advertising, are you focused on the right strategy? Even if you're an ace at analyzing and you're happy with your results, there's a big, huge component …
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Social Media Marketing Checklist: Helpful Tips for Beginners
Let's face it, success in Social Media and online marketing has become elusive for many business owners. The days of posting generic messages to your Facebook page are over. Even if you have really …
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Anatomy of a Social Media Fail…and Lessons Learned
"Mistakes are often the stepping stones to utter failure." ~Proverb Why, oh why, do businesses take to the airwaves without a plan or careful consideration of the consequences with the content …
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Social Media Marketing Guide: 10 Accelerating Actions for 2015
While some businesses have been rolling out their marketing plans for the New Year, many others' marketing plans seem to have gotten lost in the hustle to get the year started. Goals don't get set and …
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