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The only thing consistent about social media… is change. With platforms, trends, and user behaviors evolving constantly, it's essential for dealers to regularly review and update their employee …
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Have you ever heard about The $517,000 customer? It comes from Carl Sewell’s iconic book Customers for Life. In it, he teaches a simple credo, “Find out what customers want…and give it to ‘em.” He …
The latest statistics and trends show that consumer expectations are forcing auto retailers to morph the traditional car-buying process into a hybrid of online and offline interactions. Improving, …
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If there's one constant in social media, it is change. All this change means organizations should regularly assess and realign where appropriate. Do you have an employee social media policy in place …
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Today, during these unprecedented times, it's never been more important to clarify, communicate and strengthen your digital reputation. Just like character, your digital reputation is what people …
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If you haven't noticed lately, the Facebook review platform is getting a makeover. A notification feature is rolling out to users who check into the places they go. Within 24 hours after checking into …
