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Even though social media is mainstream, there are surprisingly many companies who haven't secured their online brand and the accounts that communicate it with their customers. How do I know this? …
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Digital strategy is the best way to prepare a company's infrastructure so that it will be positioned to compete in all facets of its market. According to a recent study, Facebook remains the dominant …
Continue Reading about Facebook Remains Dominant Force in Digital Strategy, Consumer Behavior →
According to the latest research, 65% of social marketing departments indicate needing a dedicated resource for content development. More than half of social marketers don’t even have access to all …
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71% of social marketers use employees as influencers or advocates today or want to in the future, according to a new study from Sprout Social. Employee as advocates has always been a fantastic way to …
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Social media is one of the first channels consumers head to when they have a question or an issue. In fact, 45% of consumers have done this. A recent Sprout Social study sited the disconnects between …
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Social marketer’s No. 1 challenge is still ROI, according to a new study from Sprout Social. Return on investment is the top concern for 55% of social marketers. This makes sense for two reasons: They …
Continue Reading about Redefine Social Media ROI to Finally Achieve It [Data] →
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