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Facebook organic reach refers to how many people you can reach for free on Facebook by posting to your Page. Organic reach has been declining for years and it's a common misperception that Facebook …
Continue Reading about Facebook Organic Reach is Near Extinction. What Now? →
Now that we're well into 2017, do you know which marketing channels to invest in for the highest ROI? Two recent important and valuable studies on marketing budget trends offer a window into …
Continue Reading about 2017 Marketing Budget Trends: Stats You Need to Know →
The days of ‘just posting' on social media are over. The days of updating content on your website every 6 months are over, too. Every company's marketing plan (you have one, right?) must include …
Continue Reading about 7 Powerful Reasons Why Everything Begins with Content Strategy →
The opportunities to fail at social media are plentiful. It's easy to see why, now that people turn to social media more often to engage with brands. Social has matured as a communication channel …
Continue Reading about 12 Brand New Ways to Legit Fail at Social Media →
People increasingly turn to social media to engage with brands. Social has matured as a communication channel and people have blended it into their lives. They expect brands to do the same. While …
Continue Reading about Most Brands Fail at Social Customer Service. Here’s How to Prevail. →
Content strategy is always a good idea. If you ask a room full of business people to raise their hands if they think content strategy is important for success, most everyone will raise their hand …
