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I've been taking a break from writing. I got a little overwhelmed with the absolute nonsense that's been driving social media platforms lately. I also had a challenging client for a few months that …
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Welcome to this week's episode of The First Pencil! For those of us who spend time on Twitter (even though it has seriously degraded since Elmo took over), the changes have not been positive. We …
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It’s a new year, and it’s a good time to review your social media strategy. What do you want out of social media? Do you have the resources to get there? There are a thousand different …
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The list of skills that every auto retail marketer needs to succeed continues to grow and evolve. It's true now and will continue to be true throughout 2023. Every auto retailer should make …
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There is a war for attention today on social media. Gone are the days when your connections were able to see your posts regularly. A lot of factors are causing this, but as social media has grown, …
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Unless you've been on a deserted island somewhere, you know that Facebook is a valuable channel for marketing yourself and your business. Salespeople leverage it to stay in touch with customers and …
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