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You've spent your career learning the rhythms of retail: how to move metal, keep the sales floor and service drive under control, and make customers feel like they’re getting a deal while still making enough gross to justify your ulcer. And now here comes Artificial Intelligence, revving its digital engine and threatening to disrupt everything from service scheduling to sales forecasting. …
Continue Reading about A Beginner’s Guide to AI for Automotive Retail →
The only thing consistent about social media… is change. With platforms, trends, and user behaviors evolving constantly, it's essential for dealers to regularly review and update their employee social media policy. Does your store have a social media policy in place? If yes, when was the last time you reviewed it? If it’s been more than six months, a refresh may be overdue. If …
These days, managing your dealership’s online reputation is a bit like trying to keep a balloon from touching the floor using only your head—exhausting, slightly ridiculous, and oddly competitive. One minute, you’re coasting along with five-star reviews and a coffee machine that works, and the next, your CSI score has been torpedoed by someone who thinks a 20-minute wait in service constitutes a …
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I've spent my entire life in the car business, so when I walk into a service department, I see it differently than the average female customer. My focus immediately goes to how employees interact with each other, how customers are treated, and how the process could be improved to create a smoother, more satisfying experience. While my perspective is shaped by industry experience—not as a typical …
Continue Reading about Service She Can Trust: 5 Steps to Win Over Female Customers →
