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The car business is changing. The consumer is driving sales and car salespeople are evolving too. Some savvy salespeople have seized the opportunity to use social media to their advantage. But it's difficult to know for sure what works and many are looking for proven social media tips for car salespeople. I'm here to present my case that "social selling" (using social media to sell more cars) …
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There are 3.8 billion active social media users. For context, world population is 7.8 billion. So, when nearly half of the world's population is using social media, it stands to reason that a social media strategy to engage customers is important, right? It makes one wonder why so many companies skip over social media strategy and focus on tactics. They use the tips, tricks and hacks they learn …
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Sustaining the future of dealership profitability continues to be challenging. Sure, grosses are up now but what will the landscape look like in the next 12-24 months with supply chain issues and inventory shortages? With the catalytic events brought on by COVID-19, operational changes to implement automotive digital retailing have become a necessity to satisfy customers and retain …
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Most business leaders agree they need to a) produce better social media results and b) connect with buyers on a more personalized level. Following through on these two challenges and actually producing results (ie: revenue) is elusive without specific markers. Fortunately, encouraging employee participation in social media can alleviate both of these challenges. Before you begin, it's important …
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