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We live in a connected world and social selling has become aligned with general sales best practices. The act of deeply examining the people and businesses we buy from is a common occurrence. Sifting through the noise and nonsense isn't easy and those who pilot their customers through the maze, ultimately provide them with a reason to choose them over a competitor. A brand is a promise. It's a …
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I meet people everyday who ask me about the best time to redesign your website. There's a lot of misinformation and over-saturated information out there, which makes it really difficult to obtain the right answer. A successful website is one that provides the exact right information its intended visitors need. It's much like a great burger: many components come together to deliver a delicious …
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Note from the author: I created this Social Media Manager Job Description post over 8 years ago and it's still the most visited page on my website. As social media has evolved, I have updated it over the years to include all aspects of a social media manager's duties. I hope you find it useful and if so, please subscribe to my blog in the box below. - Kathi Kruse, founder, Kruse Control …
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Businesses (and their website designers) say one of their high priorities is to make their website more customer friendly. However, even though people say it's a priority, the resulting website often doesn't live up to what they envisioned. I spent a few days recently doing a website audit for a holistic chiropractor. I was investigating their competitors and found a lot of sites that …
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