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These are unprecedented times. The COVID-19 virus has turned our world upside down and things are changing rapidly. It's hard to know what to do but one thing I know for sure is that everyone is feeling anxious - including your customers, clients and community. It's definitely not business as usual. Now is a good time to reconsider your social media strategy. The authorities have mandated social …
Continue Reading about Helpful Ideas to Shift Your Social Media Strategy During COVID-19 →
Social media marketing is a delicate balance of well-conceived content, interaction with your intended audience, clear objectives and careful measurement, all of which ultimately produce leads for your business. Yin-Yang is a fundamental concept in Chinese philosophy where seemingly opposite or contrary forces are interconnected and interdependent on each other. These forces give rise to each …
Continue Reading about What is the Yin-Yang of Social Media Marketing? →
If there’s one thing that's constant about Facebook, it’s change. Seems like every week there’s a new feature or new advertising element, some new trick to learn, or a new way to be more visible. Many companies unknowingly make several common Facebook marketing mistakes without even knowing it...and it's hindering their success. Facebook is a valuable tool for business and there are a lot of …
Continue Reading about 7 Facebook Marketing Mistakes to Steer Clear Of in 2020 →
How often do you hear from customers about how great their experience was? Hopefully, it's often. Now, how often do you take it beyond just hearing about it and turn those customer experience stories into content for your website and social media? Probably not as often. If it seems like a simple concept, that's because it is. But taking the necessary actions to produce great content requires …
Continue Reading about 3 Reasons to Use Your Blog to Illustrate Customer Experience →
