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According to the latest research, 65% of social marketing departments indicate needing a dedicated resource for content development. More than half of social marketers don’t even have access to all the software they need. The fact that social marketing departments are under-resourced probably comes as no surprise to those working in social media marketing. Social marketing still has some sort …
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71% of social marketers use employees as influencers or advocates today or want to in the future, according to a new study from Sprout Social. Employee as advocates has always been a fantastic way to build brand recognition, boost word of mouth and instill trust in the business. Unfortunately, many business strategies don't include employee influencer marketing. Social marketers in 2018 see the …
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Social media is one of the first channels consumers head to when they have a question or an issue. In fact, 45% of consumers have done this. A recent Sprout Social study sited the disconnects between social marketers' goals and consumer preferences, and there is one area they found that marketers and consumers agree cannot be left out of the mix: customer service. On the front lines with …
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Social marketer’s No. 1 challenge is still ROI, according to a new study from Sprout Social. Return on investment is the top concern for 55% of social marketers. This makes sense for two reasons: They aren’t meeting the full needs of their social audience with both brand awareness and consideration content; and they’re defining social media ROI incorrectly to begin with. Social marketers have …
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