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Automotive Social Selling Builds Value Outside the Traditional Retail Model

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Automotive social selling - a technique used by car salespeople to laser-target their prospecting and establish rapport through existing connections - has many beneficial outcomes. The obvious benefit is acquiring more referrals, leads and sales.  But now that the traditional automotive retail model is under pressure, social selling is becoming crucial to sustain sales relationships. Fundamental …

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Social Media and Personal Branding: Think Before You Post

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Social media and personal branding are like peanut butter and jelly. Sure, you can have one without the other, but why would you...ever? Whether you're a CEO of a large company, an employee at a small local company or somewhere in between, you are representing yourself when you're online. Everything you say and do speaks to your personal brand. How do you want to be perceived? What do …

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10 Questions to Ask When Hiring a Social Media Manager

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Every business wants to grow. At some point (maybe it's today), you'll likely recognize the valuable marketing opportunities available with social media. One of the steps you'll need to consider is hiring a social media manager. Hiring a social media manager will require an assessment of your resources and possibly an adjustment to your current operational structure. Realistically speaking, …

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The Biggest Mistake Salespeople Make in Automotive Social Selling

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Automotive social selling is finally showing up on retailers' radar. It's been a long road to this moment in time. In the beginning, the assumption was that social media was a fad. When that notion didn't materialize, the next stance was denying employees' access to social media. Now that certain market conditions are forcing retailers to adopt digital retail tools and strategies, automotive …

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