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The list of skills that every auto retail marketer needs to succeed continues to grow and evolve. It's true now and will continue to be true throughout 2023. Every auto retailer should make deliberate decisions about their marketing and advertising strategy but the complexity is leaving many wondering which way to turn...and how to allocate their valuable resources. In-house auto retail …
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It’s a New Year - cheers! Thank you for listening to our show and we wish you a happy and prosperous 2023. In this episode, Mike and I share our insights on Cox Automotive’s Jonathan Smoke’s auto retail predictions for 2023. Having managed dealership operations for many years, we both feel strongly that challenges are coming - but nothing that we haven’t seen before. We are car people which …
Continue Reading about What Will 2023 Look Like For The Car Business? – The First Pencil Podcast →
We stirred up some things with last week’s episode about building a community rather than an audience…and we loved it. This week, we invited our friend and amazing car guy, Bill Playford to pick up the conversation where we left off! The invincible strength in relationships within communities leads to higher sales. Bill shares examples of how, when he was working at dealerships, this powerful …
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We’ve all seen them. “Influencers” who have lots of followers, likes and comments on social media. Some do “live videos,” look super successful but in truth, only a small fraction of influencers actually earn a living. If you’re in car sales, or any sales really, it’s easy to get caught up in the hype. But at the end of the day, what exactly do you have except a lot of noise? In this week’s …
Continue Reading about Are You Building a Community or an Audience? – The First Pencil Podcast →
