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Most business leaders agree they need to a) produce better social media results and b) connect with buyers on a more personalized level. Following through on these two challenges and actually producing results (ie: revenue) is elusive without specific markers. Fortunately, encouraging employee participation in social media can alleviate both of these challenges. Before you begin, it's important …
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According to recent data, 88% of consumers say online reviews play a part in deciding which local businesses to choose and visit. And 83% of consumers say that customer reviews must be recent and relevant in order to care about them. So what does this mean for automotive reputation management? And more importantly, what do car dealerships need to do to manage their online reputation in a …
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Note from the author: I created this Social Media Manager Job Description post over 9 years ago and it's still the most visited page on my website. As social media has evolved, I have updated it over the years to include all aspects of a social media manager's duties. I hope you find it useful and if so, please subscribe to my blog in the box on the right. - Kathi Kruse, founder, Kruse Control …
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If there's one constant in social media, it is change. All this change means organizations should regularly assess and realign where appropriate. Do you have an employee social media policy in place for your company? If so, how often do you review it? If you haven't reviewed your social media policy in over 6 months, now a good time to review it. If you don't have an employee social …
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