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It may be hard to believe but we've been seriously talking about automotive social media for at least 12 years. Are we finally at a point where the retail industry is ready to take control over how they are perceived online? I believe we may be entering a time where it's standard practice to own your social media. What does it mean to own your social media? Years ago, when social media was …
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There are two things that differentiate you from any other person: Your face and your expertise. With so much noise, it's easy to blend in, which is why you need a strategy to market yourself online as a car salesperson. Building a recognizable professional brand opens up professional opportunities. It’s more important than ever to be yourself, because that's what matters to customers. Every …
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If there's one thing I've learned in the eight years I've been volunteering for a non-profit, it's that everyone wants to raise more money to help their cause. In my case, the cause is horse rescue, but building a passionate audience is something every business, including non-profits, must do to stay solvent and serve their mission. Getting actual donations in your bank account is the end result …
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Everyone would like to sell more, but not everyone knows exactly how. The answer may be right at your finger tips. Social Selling increases your reach enabling you to sell more by leveraging the trusted relationships you've built up over the last month, year or your entire career. Before social media, people bought from people in social ways. Today, we have Facebook, Instagram, Twitter, …
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