A business blog is essential in today's online marketing climate. Customers are looking for reliable information to support their purchase decisions and you need to be there answering questions (just …
40-Point Website Audit Checklist
Is your website underperforming? If so, it could be for a variety of reasons. Over the past few years, through our website design business, we've been conducting website audits. Through this …
6 Reasons Every Business Needs a Digital Strategy
Every day it seems there's another threat to business-as-usual. One of the most profound changes for business operations in the last ten years is that nearly every customer now uses digital …
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Study: Social Media is a Preferred Customer Service Channel
Social media is one of the first channels consumers head to when they have a question or an issue. In fact, 45% of consumers have done this. A recent Sprout Social study sited the disconnects between …
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The 7 Content Marketing Touchpoints to Improve Buyer Experience
One of the most powerful attributes of the social web is that sellers can engage buyers during every phase of the purchase process. That may seem easier said than done, but with the opportunities …
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6 Essentials to Make the New Facebook Review Platform Work for Your Business
If you haven't noticed lately, the Facebook review platform is getting a makeover. A notification feature is rolling out to users who check into the places they go. Within 24 hours after checking into …