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Each year at Halloween, many of us eagerly anticipate the thrill of haunted houses, spine-chilling tales, and encounters with the occasional apparition. But there's a new kind of specter that's …
Continue Reading about Ghosted by Your Followers? Here’s How to Entice Them Back! →
Social media platforms are changing at the speed of light. If you’re a marketer or a small business owner or even a salesperson, it’s hard to determine which way to go with your strategy. When …
Continue Reading about Ask Customers What They Want…Then Give It to Them →
It’s crazy out there in SocialMediaLand right now. The upheaval in the social platforms the last several months is making it very difficult to know which end is up. It isn’t just deciding where to …
Continue Reading about Social Media Upheaval and What To Do About It →
I've been taking a break from writing. I got a little overwhelmed with the absolute nonsense that's been driving social media platforms lately. I also had a challenging client for a few months that …
Continue Reading about Is Social Media Still Worth Your Time? →
Welcome to this week's episode of The First Pencil! For those of us who spend time on Twitter (even though it has seriously degraded since Elmo took over), the changes have not been positive. We …
Continue Reading about Twitter Rants: The Ultimate Cardio Workout – The First Pencil Podcast →
Car buyers increasingly expect a seamless digital customer journey. Consumer expectations for a personalized shopping experience are at an all-time high, and the digitization of everything isn’t so …
