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It’s a new year, and it’s a good time to review your social media strategy. What do you want out of social media? Do you have the resources to get there? There are a thousand different …
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The list of skills that every auto retail marketer needs to succeed continues to grow and evolve. It's true now and will continue to be true throughout 2023. Every auto retailer should make …
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The changes we've seen in auto retail continue to come fast and furious. If you're in car sales, now is the time to up your automotive social selling game so that you're positioned to sell more. What …
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A little while ago, my good friend MiketheCarGuy Correra and I were talking on the phone like we normally do and we both agreed that we need to do it more often. Both of us are from the car dealership …
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Have you been wondering about how to use TikTok for car sales? Very often on our podcast The First Pencil, MiketheCarGuy and I talk about TikTok as a platform for dealers and salespeople. As two …
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Automotive social selling is a sales technique that allows salespeople to laser-target their prospecting and establish rapport through existing connections in order to develop leads and sales through …
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