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Social media and personal branding are like peanut butter and jelly. Sure, you can have one without the other, but why would you...ever? Whether you're a CEO of a large company, an employee at a …
Continue Reading about The Impact of Social Media on Your Personal Brand →
The pressure to continuously create content, engage, and grow your social media can be overwhelming. It's been my experience that over the last several years, much less is in your control, while at …
Continue Reading about How To Do Social Selling Without Getting Burned Out →
Last year, I rolled out an online course on social selling for car salespeople. The idea for the course was born out of something simple: every time I would speak at a conference, I would get requests …
Continue Reading about 5 Top Social Selling Strategies to Unlock More Sales →
Social media platforms are changing at the speed of light. If you’re a marketer or a small business owner or even a salesperson, it’s hard to determine which way to go with your strategy. When …
Continue Reading about Ask Customers What They Want…Then Give It to Them →
It’s crazy out there in SocialMediaLand right now. The upheaval in the social platforms the last several months is making it very difficult to know which end is up. It isn’t just deciding where to …
Continue Reading about Social Media Upheaval and What To Do About It →
Today's car buyers expect a seamless, engaging experience. This fact is forcing automotive retailers to convert their traditional vehicle sales processes into hybrids of online and offline experiences …
