Social Media marketing continues to evolve and the markers for success seem to be a moving target. Just like any community, the members come and go and shifts happen. Consumer buying behavior remains …
Social Selling: Acquire the Right Kind of Leverage in Online Relationships
The value of every customer you have increases over time. Honoring that value takes commitment and a solid strategy for attracting and retaining customers. Whether you're building online relationships …
Continue Reading about Social Selling: Acquire the Right Kind of Leverage in Online Relationships →
The Future is Noisy: How Your Content Marketing Gets Heard Above the Racket
Have you ever tried to converse with someone while you're at a rock concert? The music is awesome and you just want to share a thought with your friend but the minute you open your mouth, you realize …
Continue Reading about The Future is Noisy: How Your Content Marketing Gets Heard Above the Racket →
Organic SEO and Social Media: The Future is Here!
Until recently, Organic SEO and Social Media were considered two very separate and distinct things. Organic SEO is the art of getting search engines to show your website content in search results …
Continue Reading about Organic SEO and Social Media: The Future is Here! →
Social Selling: 5 Tips to Prevail in the Shifting Consumer Buying Process
Surprisingly, many retail business owners still don't see a lead from someone online as a "real customer." If you have a bricks-and-mortar store, there's a tendency to depend on what's right in your …
Continue Reading about Social Selling: 5 Tips to Prevail in the Shifting Consumer Buying Process →
10 Hard Facts of Consumer Online Transformation and What it Means for Your Business
Are you someone who checks your emails on your smartphone over breakfast, consumes news at work on your desktop and shops online on your tablet when unwinding in the evening? The answer is “yes” for …