Content strategy is always a good idea. If you ask a room full of business people to raise their hands if they think content strategy is important for success, most everyone will raise their hand …
A Simple Lesson in Social Media, Authenticity and Reputation
The relationship between social media, authenticity and reputation often seems abstract. It's not always easy to predict the outcomes of actions we take and sometimes there are unforeseen negative …
Continue Reading about A Simple Lesson in Social Media, Authenticity and Reputation →
STUDY: Social Media Savvy Sales Pros 6X More Likely to Beat Quota
If you're still on the fence about incorporating social media into your sales process, it's likely time to get off that fence and take action. A new study just released found that sales professionals …
Continue Reading about STUDY: Social Media Savvy Sales Pros 6X More Likely to Beat Quota →
Retail Disruption: Is Digital Transformation Even Possible?
Making the digital transformation, from traditional roots as a sole bricks-and-mortar company into building out a digital and social commerce experience for customers, is crucial to the survival of …
Continue Reading about Retail Disruption: Is Digital Transformation Even Possible? →
Are We Just Fooling Ourselves with Digital Advertising?
Nearly every industry is at a crossroads on how best to get their products and services in front of the right buyers. Whether it's the waning of print and radio advertising effectiveness or the fact …
Continue Reading about Are We Just Fooling Ourselves with Digital Advertising? →
10 Savvy Ways to Stop Social Media Snipers
You know the feeling: you come home content and enthusiastic after a hard day's work having delivered excellent customer experiences and made a positive impact on your customer's lives. The next …
Continue Reading about 10 Savvy Ways to Stop Social Media Snipers →