Here at Kruse Control, we’ve discovered how to solve our clients’ problems by simply listening and asking the right questions.
We’ve learned that answering questions helps people make decisions easier and ultimately clears the path to the right solution.
Over the years, we’ve answered a lot of questions and solved a lot of problems.
We created this page to accommodate the most common questions, problems and concerns our clients have, and we’re confident yours will be similar.
Our intent is to help you make informed decisions about social media strategy and your digital reputation – whether or not you decide to work with Kruse Control.
What does a Social Media Coach do exactly?
A Social Media Coach or Consultant will work with you to develop an ideal social media strategy for your business. Then, she/he may help you with hiring the individual that will become your social media/digital marketing manager. After the hire (or if you already have someone on staff), the Social Media Coach will work with that person regularly to:
- State and restate goals.
- Identify challenges.
- Determine KPIs (Key Performance Indicators).
- Review analytics.
- Discuss accomplishments and challenges.
- Calculate ROI (Return on Investment)
What do I get with a Social Media Audit?
A Social Media Audit gives you expert feedback on the social media channels that hardly anyone is engaging with. It will help you determine the best course of action given the tools and resources available to your business.
Kruse Control conducts social media + digital marketing audits. Here’s what we deliver:
- Review and analyze Client’s social media profiles and current digital marketing efforts.
- Examine and analyze Client’s digital marketing expenses for the last 90 days.
- Once the audit is complete, Kruse Control meets with Client via Zoom to deliver a Report of Findings.
- Included in our Report of Findings will be recommendations for increased positive outcomes and higher return on investment.
Do you offer a Website Audit?
Yes, we provide an affordable Website Audit. The cost is $197. If you choose to hire us for your audit, and your website needs specific fixes and improvements, the cost of the audit will be credited toward those fees. Find out more HERE.
Why our Website Audit is different
Most website audits focus on one or two aspects of a site. We believe business opportunities lie in overall customer experience. We conduct a comprehensive audit to outline those opportunities.
- Well-constructed design and development: solid structure, modern design and secure platform.
- Helpful, engaging content: provides value beyond your competition.
- Outstanding user experience: greater customer impact = increased sales.
Can you help with website design and development?
Yes we can. We build and redesign websites for small and medium size businesses. We also provide advice for underperforming websites and how to engage more visitors once they land on your site.
Does one of these scenarios describe your challenge?
- We haven’t updated our website in over 5 years.
- I’m embarrassed because our website is so outdated.
- I’m smart and successful. Why can’t I find a decent website designer?
- Our website designer disappeared and we’re stuck.
- Our website designer charged us and then vanished.
- I don’t have a website but I’m ready for one now.
- We get traffic to our site but nothing is converting.
If any of these sound familiar, click HERE to learn more and get a free quote.
Does your company offer marketing services?
We offer website design + development and we offer guidance and support for all forms of digital marketing, including social media coaching, consulting and training. We don’t provide marketing services, however, clients under contract receive access to our curated, vetted list of awesome vendors.
It’s difficult as a business owner to determine what you need and it’s not always reassuring to take a vendor salesperson’s word for it. After being in that situation myself when I first started Kruse Control, my goal is to make an impact on a client’s business in a meaningful way.
Are you looking for help with social media and digital marketing? Get in touch with me HERE and I’ll get back to you within 24 hours.
What qualities should I look for in a social media manager?
Many businesses leave their reputation susceptible to digital destruction.
It’s surprising to know that many businesses haven’t put much focus into the social media manager position. Some haven’t even designated someone to manage all of the components of their online marketing, thereby leaving their digital reputation vulnerable.
Don’t fall into the trap of thinking your digital reputation is “just fine” without your attention. Believing that it’s unnecessary to go to the expense or trouble of making sure your reputation is protected will come back to bite you.
Managing conversations is key.
Conversations about your business should be monitored and managed accordingly. Someone must make sure they’re legit, informed and a mirror of the customer experience delivered in real life. Leaving this to chance with an inexperienced team or person is dangerous and leads to lost sales.
If I’ve done my job, I’ve convinced you to employ someone to oversee your online assets. Before you make a decision on who that will be, it’s crucial to identify the ideal skills they should possess. Learn about the 10 qualities of an extraordinary social media manager HERE.
Does my business need a social media manager?
Social media has matured. It’s now a preferred channel for many of todays’ hyper-connected consumers. Deciding if your business needs a social media manager can be difficult. After all, it does require a full set of resources.
Putting full attention on social media is the first step. Are you ready to take that step? You might not be. Until you’re convinced that social media is right for your business, you should hold off on taking any steps.
A social media manager will:
- Save you time (they have their finger on the ever-changing social media landscape)
- Create and execute a social media strategy (because tactics without strategy is a race to the bottom)
- Uphold your reputation
- Help your customers
- Monitor business performance and provide reporting
A social media manger will also require financial resources such as salary and benefits, training, and marketing and advertising budget. Please get in touch with me to discuss your specific needs and whether you should hire a social media manager HERE. I’ll get back to you within 24 hours.
How do I hire a social media manager?
Hiring a social media manager can be a challenge.
During the hiring process, you’ll need to figure out who measures up and who doesn’t. Many business owners or HR managers don’t spend a lot of time on social networks so it’s quite a challenge to figure out who the best candidate may be to handle the business’ reputation, social presence and sales leads.
Social media reaches people who buy what you sell. It targets those likely to buy and your social media manager must develop a leads funnel strategy.
Remember this: not everyone who says they can do social media marketing have actually done it successfully!
When you’re ready to hire (or promote) your social media manager, pose these 10 questions to your candidate. Their answers will inform your decision and help you pick the right person.
If you need advice, please get in touch with me here.
What are the duties and responsibilities of a social media manager?
Finding the right person to handle your company’s online presence is a challenge. It’s even more challenging when have to determine what that person’s job duties should be.
While social marketing and advertising are an integral part of online marketing strategy, at its heart, social media is about people, conversations and developing leads (and sales) from those relationships.
In my post here, I wrote about the questions to ask a potential hire. But once you’ve hired your best candidate, you’ll need a Social Media Manager Job Description to set goals, track progress, understand exactly where your money is spent and carry through accountability to proving Return on Investment (ROI).
I’ve written a comprehensive guide to help determine what your social media manager should be doing and where you should place the most attention. Check it out HERE.
Should social media be in-house or outsourced?
The big question for a lot of confused business owners…
Social media in-house or outsourced…which is better for my company?
There’s a real predicament happening and it has everything to do with company structure. Many small business owners believe they don’t have the budget to hire someone. To that belief, I would say, let’s have a conversation about your options because it may not be true.
For larger businesses who have the budget but aren’t sure what’s best for them, again I say let’s have that conversation about your options. Gather all the best information before you spend any more time forcing yourself to decide.
You have a finite amount of energy and spending any of it being frustrated is counter-productive, right?
Let’s break it down. If this is a quandary for you, then you’ve come to the right place! Check out my guidelines for keeping social media in-house or outsourced HERE.
We’ve been doing social media and it isn’t working.
Here at Kruse Control, we always promote using strategy before tactics. When your social media isn’t working, chances are tactics are being deployed without a strategy to back them up. Click <<<here>>> to learn more.
Does my business even need a social media strategy?
Is it worth the investment to develop a social media strategy? That’s a great question that we hear on a regular basis here at Kruse Control. Honestly, the answer is…it depends. Click <<<here>>> to learn why.
I don’t know what metrics to measure for social media ROI.
Social media ROI (Return on Investment) remains elusive to many companies. Here at Kruse Control, we’ve discovered a lot of social media misdirection. It’s brought on by what we like to call, “the social media perfect storm.” Click <<<here>>> to learn more.
I’m frustrated with our vendors declining, poor results.
Social media has matured into a very viable way to engage customers. Because it’s so prevalent now, there are vendors who will sell you questionable products that don’t meet your needs. Information is power. Click <<<here>>> to learn how to combat that and get your money’s worth.
What is content marketing?
Content marketing means getting the right message…to the right customer…at the right time.
In the digital age, every business must create and publish original, high-quality, useful content to attract and engage customers, including those not yet in-market.
While the value of content marketing is great for engaging customers, there’s additional value in that content is the #1 ranking factor on search engines.
Content marketing has two distinct actions:
- Create & publish content
- Develop a strategy to get it noticed. Many companies neglect this second step.
What is content strategy and why do I need it?
Content Strategy is the development, planning, creation, delivery and management of content. The goals is to create meaningful, cohesive, engaging, and sustainable content that attracts target customers.
While it’s true that a solid content strategy will improve marketing results for nearly every company and industry, many marketers don’t understand why. Click <<<here>>> to learn more.
How do I know if I’m ready for content marketing?
Many people jump into content marketing and social media but then realize there are too many obstacles within their organization to manage it successfully. Making moves like this drains precious resources.
Even though it’s becoming a necessity, everyone must determine if content marketing is right for them.
Click <<<here>>> to learn the signs to look for in your organization that may mean content marketing isn’t the answer right now…
Why does my business need to publish content?
If your goal is to grow your business, you’ve most likely heard that content marketing is effective but you may not know why. Even the most experienced marketers find it difficult to quantify the impact that content has, but that’s not a reason to ignore its benefits.
Paid advertisements were once all the rage in online marketing. Today, however, consumers are increasingly savvy about opting out of the advertising they would rather not see. In 2019, 30% of consumers are using ad-blocking software.
While it’s great news for consumers, it’s terrible news for marketers who rely heavily on paid advertisements to spread their brand’s message.
Luckily, there’s a way to continue marketing efforts without being blocked by the people you’re trying to reach. The secret is content.
Click HERE to find learn more about the 9 incentives to use content marketing for business growth
Why is a good digital reputation so important?
Reviews are insanely influential.
- 90% of consumers read online reviews.
- 88% trust online reviews as much as personal recommendations.
- 86% will hesitate to purchase from a business that has negative reviews.
- Customers are likely to spend 31% more with a business that has positive reviews.
- 92% will use a local business if it has at least a 4-star rating.
The evidence is clear. In the digital age – where your brand is no longer what you tell consumers it is, it’s what consumers tell each other it is – your digital reputation is life!
If what’s being said about you doesn’t mirror the true customer experience delivered, take action now to turn things around.
Looking for more support with improving your digital reputation? Contact me today HERE and we’ll get back to you within 24 hrs.
I have concerns about being on social media.
The adoption to social media can have many hurdles. Concerns arise when a very public platform collides with untrained or inexperienced employees. Those concerns are very real and there are solutions.
We’ve found that, through our work with over 1,000 clients, there are 5 common social media fears and how to overcome them. Click <<<here>>> to learn more.
I feel defenseless against online ratings sites.
Social Media has leveled the playing field between buyers and sellers. But sometimes, the scales tip in the wrong direction even though you’ve done everything possible to make the customer happy.
The fear of social media attacks weigh heavy on our clients’ minds, and most likely yours. I’ve met with many business leaders who feel defenseless.
When we work with clients’ on their digital reputation, they learn it’s quite possible to mitigate attacks…and sometimes even turn critics into fans. Click <<<here>>> to learn more.
What is Social Customer Service & why should I care?
People increasingly turn to social media to engage with your business. Social has matured as a communication channel and people have blended it into their lives. They expect companies to do the same.
Quality customer service – regardless of channel – relies on a meaningful, efficient, solution-focused exchange between companies and their customers.
The growing preference for social media as a preferred channel requires your organization to re-think its customer service strategy. Click <<<here>>> to learn more.
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